All the products spring from O bag founder Michele Zanella’s close collaboration with the internal creative team.

Most of our production is entrusted to the expertise and experience of well-established local partners and suppliers, ensuring excellent quality standards that are consistent with Made in Italy tradition.

All O bag products are designed to be modular, combinable and interchangeable with various accessories, offering ever-new combinations.

Four elements have made our brand unique, and over time these have become the company’s mainstays:


  1. modular and customisable
  2. innovative materials
  3. design
  4. affordable prices


Each year, our collections are divided into:


  • Spring
  • Summer
  • Autumn
  • Winter


In addition, special capsule collections and limited edition products are launched during the year, such as the collections developed with Disney and the Limited Edition O bags embellished with Swarovski crystals.

Ever in the pursuit of continuous experimentation and development, O bag has also launched the innovative collection, which includes products studied and produced through the use of recycled or reused materials.

This ambitious circular economy project is the brand’s way of supporting sustainable economic development.